This natural baby lotion is clinically tested, non-irritating lotion that's safe and gentle on delicate baby skin.  It's effective formula consists of 95.2% organic ingredients blended to moisturize and protect sensitive, baby skin. It's formulated with extra care, because Mama knows that most anything you put on your baby is absorbed through the body’s largest organ — the skin! The perfect lotion for baby, 100% naturally preserved with no artificial fragrances or dyes, it’s cruelty free, toxin-free and certified vegan. Made with organic rooibos, soothing to eczema, skin allergies and diaper rash.